Dannon fined for health claims exaggerated for Activia yogurt (USA TODAY)

The Federal Government appears to be ready to play a much more aggressive administered Obama on misleading advertising watchdog role practices.Dannon - part of largest manufacturer of yogurt Danone - planet agreed to 21 million fine and stop exaggerated health popular Dannon claims two products under an agreement with the Federal Government and the Attorneys General of 39 States on Wednesday.It follows 2.1 million FTC Monday with children-vitamin manufacturer NBTY on support and because health claims regulation that the products did not the amount of Omega-3 said. "" This is a shot of the bow food marketers will have to stop using the allegations unfounded health as marketing tools ", explains the nutritionist at the University of New York Marion Nestle. "Claims are not health, they are marketing".Yogourt is a billion $4.2 United States, with sales of 8% last year, says researcher SymphonyIRI group. Both Dannon products cited by the two FTC contain beneficial bacteria know as probiotics. However, Nestlé, "yogurt is just food." It is not a miracle. No food is a superfood. "The Government says that Dannon stop saying that a serving daily Activia yogurt relieves irregularity and DanActive helps people to avoid catching colds. "These types of misleading are sufficient to allow consumers indigestion," Chairman of the FTC Jon Leibowitz, explains. "" " "Companies like Dannon should not exaggerate the power of scientific support" the case of the Dannon list.it, some say, it is too little, too late. "" Dannon was so television exposure of these claims that people still believe them ", says Katharine Paine, an expert on branding. "They already have the perception in the minds of consumers that this thing is good for them."The FTC charged Dannon ads were misleading because there was no justification. The FTC also accused claims that Dannon Activia and DanActive have been clinically proven were false.In advertisement for Activia, actress Jamie Lee Curtis reassure viewers that eat Activia can help sufferers of irregularities. "I am proud of my association with Dannon, and I remember daily consumer assistance that Activia them,"actress said by his publicist, Heidi Schaeffer Wednesday." Curtis is still advertising and eat Activia regularly. In spite of the colony, Dannon was challenged some FTC Wednesday claims. "We have never demand that eat DanActive helps avoid colds or flu," spokesman, says Michael Neuwirth. "We in respectful disagreement."Guidelines: you share in the community today to the United States, so please keep your comments smart and civil. Don't attack other readers personally and keep your decent language. Use the "Report abuse" button to make a difference. Read more.